Little too Madison Avenue. Seems like the commercial company thought about a public perceptions of Jeep Wrangler (just on paper), added the characteristics of the JK (also just on Paper), then pondered (just on paper) visuals to make a point about the new Wrangler ( bigger, thick-skinned(?), tough, urban cool). Story-boarded the thing and animators mostly did the rest.
Came off like a scrubbing bubbles commercial, if you ask me.
But, did like the 4 doors coming off the 4 door JK unlimited in the "urban" commercial, though.
Think that a commercial w/ segment showing the JK on road w/ driver doing mundane errands contrasted with transition segment showing Rubicon JK driving up and over a honda insight
and then final segment showing JK articulation, say at Moab.
Jeep should show some of the same styled, actual off-road footage of their vehciles that Land Rover uses in their commercials -- you know, the Camel stuff. Don't think this would scare off buyers; nobody really takes their Jeeps off-road anyway.
