i have one and yes it is worth the money, but you have to follow the intructions carefully. the rope is designed to stretch then recoil so if you pull to much in a short amount of time you can over heat the rope. theres also more than one bubba rope, i think i have the big bubba, it's 7/8" diameter and has a pull rating of something like 30,000 lbs (i could be to high, i would have to look again).