A couple of years I bought a set of those plugs for my 4banger -- me: "hey, look they got them for the 2.5 Jeep in my year, let's do it, it could be the Missing Link, the Rosetta Stone for 4banger power!"
Nah, I wasn't quite that stupid about it, but I did need plugs, so I decided to give the Pulsestar deals a go. After a number of weeks with them, I couldn't detect any performance difference. Ended up going with the oft recommended 1-dollar-a-plug-Champions and that's what I continue to use.
Everything I've read says the Jeep 4Bangers don't go for plugs with the fancy metals -- iridium, platinum. Plugs with electrodes all over the place -- nobody recommends those either. Good old copper plugs, 1 electrode per and that's it.
On the other hand, people driving cars/trucks that are new/newer and have engines that are the same may see benefits from those plugs that a Jeep 4Banger just can't access. The Titan truck guy is probably not putting anybody on and I've read a bunch of C5, C6 Corvette owners who seem to like them ok.