I've always had good luck with good ol fashion Champion, but, and now for something completely different, I am trying the Bosch Duals in the 4-banger and Bosch Platinum I's in the 4.0. I have the Firepower ignition in both and they seem to do well, but then, I haven't tried any other plug to compare them with yet. They seem to like the Firepower setup, especially in the 4-banger, major difference in idle and start up time, cranks and starts quick. But, I would also likely buy what is on sale and sounds good at the time when I go to get new plugs again.