Jeep will reportedly build two car-based vehicles; both to use Dodge Caliber platform
RICK KRANZ | Automotive News
Posted Date: 6/13/05
DETROIT-- Jeep will introduce two car-based vehicles next year that are expected to generate combined annual sales of 90,000 units.
Jeep has not said what vehicles are planned. But industry sources say Jeep's first car-based models will share a platform with the sleek, front-wheel-drive Dodge Caliber hatchback, which replaces the Dodge Neon. That platform was engineered for awd applications.
The two Jeeps are code-named MK49 and MK74, according to the source.
The MK49 will have awd, sporty styling with a wagon silhouette that is low to the ground. The MK74 will have a taller roofline so it looks more like an SUV, and the wheelbase is expected to be slightly longer.
While the MK49 is expected to be targeted at Forester buyers, the MK74 will be aimed at Ford Escape, Honda CR-V and Toyota RAV4 buyers.
Both vehicles are the first Jeeps not engineered for severe off-road use.
The Jeep vehicles and the Caliber will be produced at DaimlerChrysler's Belvidere, Ill., assembly plant. The Caliber will go into production in March 2006, followed by the MK49 in July and the MK74 in September.
The vehicle platform was co-engineered with Mitsubishi Motors Corp.
Once full production is reached in 2007, the industry source expects the Caliber to account for the bulk of Belvidere's production with an estimated 135,000 units annually. The MK74 will have estimated annual production of 45,000 to 50,000 units and the MK49 about 40,000.
Among the names being considered for the Jeep vehicles are Patriot, Scout and Compass.
Last year, Jeep sold 427,239 units with three nameplates, the Grand Cherokee, Liberty and Wrangler.
This fall, the Commander will be added. It shares a platform with the Grand Cherokee and offers seven-passenger seating. The Commander is expected to be priced above the Grand Cherokee.
