I don't care where it is made. reviews, reputation, reliability...that's what makes the difference between a good product and a poor product. Milemarker gets their winches made in China and they have a pretty good reputation. According to RC, their winches are made by the same manufacturer. I've yet to find a bad review on it. Smittybuilt is almost a standard among the "cant afford a warn" crowd. The JP link i shared earlier has a great review on affordable winches. Smitty does pretty well. ive also had personal experiences with them. As for me, i went with the VR 10000 from Warn. You could prob get a VR 9000 for around the price range you are looking for given the $80 rebate Warn is offering. After all the research i did when i was looking for a winch ( i even posted a similar thread a few weeks ago ) I decided, if I can afford a Warn, i may as well get one, if not, there ARE other brands that will deliver reliable service within their design specs. That said, don't expect to be doing competition style winching with a Smitty, RC, milemarker etc bec that is not what they are designed to do...But if your wheeling does not involve day long winch pulls up rock faces and timed pulls...then the above will do just fine pulling you and your buddies out when you need it.
BY the way, i got my Warn on yesterday...some hardware was missing, had to improvise. other than that, im satisfied. Of course, i haven't actually gotten stuck yet.