For today's offroad racing activity, lighter and stronger is where it is at. Look at all the positive responses they are getting. Yah, it will be a very small market arena. Innovation to say the least. The design flaws will come quickly. The applications could be enormous. Sizes and dimensions, customization and use of yard-pulled hardware will all come about. For now, it's to a specific market.
Look at cell phones. They started off in the early-mid 90s as big as shoe boxes and had a shoulder harness just to carry the weight. It was basically a wire-less basic phone. Now, look at the capabilities of your cell phone today. Look at the bushing for your suspension. Look where they have gone today and at what costs.
It does look interesting, it looks usable, it looks to be meeting a market out there. There was a lot of similar talk when Jeep (AMC) went from a CJ platform to a YJ platform......