I remember have a stack of magazines that had nothing but show trucks. It was a pretty big deal when they all of a sudden started showing rigs for the functional components not the shine .....
The first time I saw Jeep in one I was hooked, first car was an 82 CJ-5 and been Jeep person ever since. That old willy's might be a little more hard core than me though ... I still like a few modern conveniences .. like say ... a windshield!