Well, I think the new Jeep looks pretty cool BUT, in my opinion, it's not really a Jeep in the traditional sense. I understand that with the new Hummer H3, and the Toyota FJ Cruiser, Jeep has to compete in a growing marketplace and appeal to customers that want the look of a Jeep, but also want a quiet, comfortable ride, with all the little creature comforts. To me, that's not what owning a Jeep is all about. Sure, it's loud with the soft top, and the zipper windows are inconvenient, but the Jeep is supposed to be a utilitarian vehicle. It's not supposed to have molded plastic bumpers and power windows. Maybe I'm a traditionalist, or just a crotchety old bastard, but a Jeep is not a Jeep unless it has 4 leaf springs and a long, straight dash board.
That being said, it's a pretty cool looking vehicle. It's one that my wife would probably enjoy driving.