I know the "two-buck chuck" nickname
The '03 and '04 "Chuck" Cabs they have on the shelves at the TJs here are on par with brands retailing in the high teens. I've probably drunk a couple of cases in the last three years (for the anti-oxidants, of course). Its "gateway" vino though. Next thing you know you find yourself buying expensive brands to see how they measure up to the Chuck. Its all downhill from there.